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WotC is better at producing buzzwords than they are at producing products.

Started by B.T., June 05, 2012, 02:00:02 AM

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ggroy

Quote from: flyerfan1991;546241I've worked in progressively larger corporations over the past 20 years, and I've yet to see a situation where marketing and sales aren't constantly dictating to development.  I used to hear stories about how R&D in some corporations had a large degree of autonomy, but in the era of short term goals R&D is often pillaged for "cost savings".

Definitely.

One can see this in action, in the history of Bell Labs (AT&T) and other semi-famous R&D labs in the past like Sarnoff (RCA), PARC (Xerox), etc ...

flyerfan1991

Quote from: ggroy;546248Definitely.

One can see this in action, in the history of Bell Labs (AT&T) and other semi-famous R&D labs in the past like Sarnoff (RCA), PARC (Xerox), etc ...

HP Labs and IBM Labs can also be thrown onto the pile, Watson notwithstanding.

Bloody Stupid Johnson

New word inventions aside I'm vaguely hopeful that marketing control over 5E is less than in the 4E era. In 4E we had:
*the legal team helping name monsters e.g. with the AdjectiveNoun format, so they would be more readily copyrightable.
*the art team designing the new FR pantheon, because they wanted something generic enough that a D&D module could be used for either FR or non-FR, without having to change religious icons or etc.

Now if there's a Marketing team involved they're presumably busy graphing tweets and reading survey results, instead of meddling at an executive level.

Bradford C. Walker

Quote from: Tetsubo;546219Have you ever experienced a meeting in manufacturing? Buzzwords are a cult.
This is why I got out of the office world.  My ability to tolerate bullshit dropped greatly with age; these days, I'd probably not resist the urge to permaban them from Real Life.

Planet Algol

The wizards staff should just start backhanding the lawyers whenever they open their cocksuckers.
Yeah, but who gives a fuck? You? Jibba?

Well congrats. No one else gives a shit, so your arguments are a waste of breath.

James Gillen

Quote from: Lynn;546194They don't strike me as very buzzworthy.

Any industry (or company) develops language for the purpose of business explanation. Labeling is also essential for measurement.

Sharing this kind of terminology might be someone's idea to engender a feeling of openness of development and community participation, since they know all too well that so many felt 'locked out' with 4E.

This seems to me not an overuse of suit-talk but a failure of marketing to comprehend that this language is not particularly enticing to the customers they want to have.

Sounds par for the course so far.

JG
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