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A new business model for GMs and content creators

Started by VengerSatanis, February 28, 2024, 09:44:58 AM

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VengerSatanis


Where there is passion for a particular hobby, there will eventually be monetization.  That's just the way of things.  Rather than waste time and energy railing against it, let's take a look at what the future might hold, shall we? 

I'm of the opinion that one possible evolutionary avenue for the professional GM and content creator facing the destruction of D&D as we know it, thanks to WotC, is the year-long campaign contract.  Take any other hobby that wealthy individuals might care to pursue... $50K annually is not a ton of money for such men (and a few women, I suppose, but let's acknowledge that is a smaller market).

Without further ado, I'm going to link my blog post where I wrote out the entire idea.  Didn't put this in news and advertisements because unless someone lives within a 45 minute drive of me, none of you are potential customers or clients.  Also, I truly want to know what my fellow gamers think of this paradigm shift.  It changes the game, changes the economics.  For me, it makes what I do a more viable option than GMing my home-game for free and self-publishing on the side for roughly $10K a year.

https://vengersatanis.blogspot.com/2024/02/game-master-to-rich-famous.html

I welcome your feedback!  If this is a future business model for GMs and content creators who wish to make RPGs their profession, I believe it's more sustainable than traditional GM for hire gigs and DM's Guild once WotC has their virtual 6e "walled garden with micro-transactions" in place later this year.

Thanks,

VS

David Johansen

Interesting.  There certainly are some rich and famous gamers out there.  I doubt most of us have sufficient fame or market penetration to attract them.  I wonder if you'd get more or less bites promoting something like Tekumal which has a certain level of mystique.  For fifty thousand a year, I'd run just about anything, probably not FATAL or Dragon Raid.

Well, good luck with that.  I keep thinking there should be some way to make money at this hobby.  But when I look what money has done to successful companies, sometimes I think we're lucky it's as grass roots and do it yourself as it is.  At the moment I'm happy to put up with my day job so I can write what I want without fear of reprisals.  It's one of the reasons I've never moved into selling my work.
Fantasy Adventure Comic, games, and more http://www.uncouthsavage.com

Zalman

I think there's potential here for sure. Setting the price according to your target market is a good start, but as David notes initial penetration is the issue. It's probably going to be mostly about who you know.
Old School? Back in my day we just called it "School."

hedgehobbit

#3
Quote from: VengerSatanis on February 28, 2024, 09:44:58 AMIf this is a future business model for GMs and content creators who wish to make RPGs their profession, I believe it's more sustainable than traditional GM for hire gigs and DM's Guild once WotC has their virtual 6e "walled garden with micro-transactions" in place later this year.

This works out that a party of four players will each be paying the GM about $480 a session. Even me, whose net worth is in the multiple millions, would have a hard time justifying that kind of expense.

I've looked at the economics of a pay-to-play GM and there has to be some sort of electronic interface (i.e. VTT) to allow the GM to work 8 hour shifts per day, to make it viable as a economical means of entertainment for the players.

Zalman

Quote from: hedgehobbit on February 28, 2024, 11:09:48 AM
This works out that a party of four players will each be paying the GM about $480 a session. Even me, whose net worth is in the multiple millions, would have a hard time justifying that kind of expense.

I'm not sure "even you" is the target market here. These are people that regularly drop $1000 for a manicure or facial. Serena Williams once took a bath in Evian for $5k. Jessica Simpson paid $50k for a single massage.

Jennifer Lopez poops on a $100k toilet seat. Bono dropped $1500 to buy his hat its own plane ticket. Jay-Z is happy to spend $200k for a bottle of bubbly -- I'm guessing you'd have a hard time justifying those expenses as well.

These are silly people, who pay silly prices for silly things!
Old School? Back in my day we just called it "School."

honeydipperdavid

From monetization, my opinion is to create content for VTT's and sell on their stores.  Work with reviewers and buy ad space to sell such content.  You'll get more bang for buck releasing a couple of good looking modules, with maps, custom monsters and a few unique puzzles that aren't on the web than trying to sell your limited time to DM.  For every module released, its going to be a long term delivery of funds to you.  Update it to the latest version of D&D as well to keep the trickle coming in.  Build content for other platforms as well like castles and crusades and shadow dark.

Ruprecht

What if you filmed your normal sessions. How much as revenue could you expect after a year? Even zero it would probably drive some sales.
Civilized men are more discourteous than savages because they know they can be impolite without having their skulls split, as a general thing. ~Robert E. Howard

VengerSatanis

Love the feedback!  At this stage, I'm not worried about people poking holes in my concept because that's all it is at the moment... a hope and a dream, but also a vision and will to see it through.

What I'll be targeting is somewhere between the folks who have a few million of net worth and the $5K Evian bath folks who probably don't live anywhere near me.  I also see where the country is at economically.  There's a polarization of wealth where the rich (upper-middle class and above) are acquiring more wealth - in some cases, more money than they know what to do with - and the lower-middle class and below are falling behind.  I intend to market myself to the former.

I could lower my expectations and go virtual, but I truly feel that the best gaming experience is face-to-face.  Also, not looking for clients who are already gaming (so, being a known quantity or OSR celebrity won't matter as much), but those who've vaguely heard of D&D, maybe they've seen Critical Role or whatever (my sessions are better) and want a real elite VIP experience without having to go down to the local game store, rip off a tear-away strip of paper with some dude's phone number or email address, and try their luck.

At this point in my life / hobby / "career," I don't have any interest in creating stuff for mediums and rule-sets I don't love, like VTT or 6e.

There are currently 3 videos that showcase my GMing (2 with Grim Jim and another fellow on Inappropriate Characters, 1 with Max from Legion of Myth).  We had a player who recorded the audio for a couple of our sessions, but he literally fell off the face of the earth and ghosted our entire group a couple months ago.  I'm not opposed to recording some or all of a home game session... maybe I could get something "in the can" by this summer.

If there's a question I missed or something I forgot to comment on, let me know.  Thanks!

Grognard GM

The DM would need to be amazing.

They'd also need to be a hot chick, and disappear under the table whenever I rang a bell.
I'm a middle aged guy with a lot of free time, looking for similar, to form a group for regular gaming. You should be chill, non-woke, and have time on your hands.

See below:

https://www.therpgsite.com/news-and-adverts/looking-to-form-a-group-of-people-with-lots-of-spare-time-for-regular-games/

VengerSatanis

Quote from: Grognard GM on February 28, 2024, 06:19:37 PM
The DM would need to be amazing.

They'd also need to be a hot chick, and disappear under the table whenever I rang a bell.

Lol, yes.  ;)

Omega

Theres been alot of discussion on Reddit as it comes up once a week or so seems.

The general consensus is that most players start to baulk at anything over 10-20$ a session and really baulk at the 50$ a session mark.

Spinachcat

Venger, you'd need a super-rich fan whose accountant would write you off as a business expense. Of course, you'd need your accountant to save you from losing most of your profits to taxes. For someone like that, $100k/year for Personal DM would be a non issue.

I have no idea where you could find such a person within an hour drive...and that potential pool of customers drops further when considering how niche your favorite genre is. AKA, I imagine the rich dude would want a DM for whatever their fav genre of fantasy might be and Cha'alt might not be it.

I think your focus on sleaze & sex in games limits your potential audience, but that's your defined niche. I'm unsure how you grow your sales unless you can tap into an undiscovered fandom, especially in this amazing best ever economy.

JanDevries

This is nearly $2000 every two weeks. You're out of your mind. The top earners in the Professional DM sphere earn about $125k a year. The average is about $85K. And many, many are charging a measly $20/hr. I know this seemed like a really good idea when you were baked, but no. Still, I'm gonna bookmark this thread for the lulz.

zircher

It is safe to say that once you have celebrity clients or GMs, normal rates no longer apply. 

Would I do $100k a year, no, the cost of insurance, self employment tax, etc. would eat a significant chunk of that, add in inflation adjusted prices these days and the margins get even worse.  Having said that, $500 every other week and writing off all your gaming purchases as business expenses would be nice.
You can find my solo Tarot based rules for Amber on my home page.
http://www.tangent-zero.com

Anon Adderlan

If you're not going to tell me your business plan here I'm not going to click your link, but good luck with your shilling.

Quote from: Omega on March 02, 2024, 07:33:25 AM
The general consensus is that most players start to baulk at anything over 10-20$ a session and really baulk at the 50$ a session mark.

The fact #Starbucks exists and #GenCon sessions are even more expensive once all costs are accounted for suggests customers in general have absolutely no sense of the cost or value of anything.