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Fan Forums => The RPGPundit's Own Forum => Topic started by: SHARK on August 09, 2020, 11:25:23 PM

Title: Black Rifle Coffee Company
Post by: SHARK on August 09, 2020, 11:25:23 PM
Greetings!

Episode of Who We Are, about Mat Best, Co-Founder of Black Rifle Coffee Company. Awesome video, and outstanding coffee! The company is owned by veterans, and mostly staffed by veterans. The Black Rifle Coffee Company is a very different kind of company.

Semper Fidelis,

SHARK

Title: Black Rifle Coffee Company
Post by: Joey2k on August 10, 2020, 05:46:22 PM
Have you actually tried the coffee?

(Genuinely curious, I'd like to throw some money their way but haven't had a chance to try it yet)
Title: Black Rifle Coffee Company
Post by: tenbones on August 10, 2020, 05:59:55 PM
I have.

And I'm what pleb-coffee drinkers (anyone who goes to Starbucks or less) would call a coffee-snob. But I would say I'm just pretty particular because I'm pretty deep into it: I roast, my coffee-gear is almost as substantial as my gaming gear, etc. etc. I'm just a very big coffee-enthusiast that loves to talk about it with anyone likeminded.

1) Their coffee is good. Not great but good. And this depends on how you like your coffee roasted and brewed. I prefer light-roasted (more kick). Dark-roasted is easy as shit, and kills the real flavor of the coffee on purpose. They do this well at either end of the spectrum.

2) It's not the quality of their beans, but their general skill in roasting that makes their coffee decent or better.

So if you'd don't give a fuck about regional qualities of coffee - like most people - you'll probably love it. If you're wanting some revelation and are into coffee, you're not gonna find it here.

But I like supporting their cause as well as their produce so win/win.
Title: Black Rifle Coffee Company
Post by: HappyDaze on August 10, 2020, 06:03:28 PM
Quote from: Joey2k;1144181
Have you actually tried the coffee?

(Genuinely curious, I'd like to throw some money their way but haven't had a chance to try it yet)

I've tried it. It wasn't bad. I won't go out of my way for it, but when my friend offers it again, I'll happily take a cup.
Title: Black Rifle Coffee Company
Post by: moonsweeper on August 10, 2020, 07:20:53 PM
Shark, I am so disappointed in you...

You posted a video link for BRCC and it isn't a video of their Prius??? :confused:

https://www.youtube.com/watch?v=uzLNC-strf0 (https://www.youtube.com/watch?v=uzLNC-strf0)
Title: Black Rifle Coffee Company
Post by: SHARK on August 10, 2020, 08:03:21 PM
Quote from: moonsweeper;1144228
Shark, I am so disappointed in you...

You posted a video link for BRCC and it isn't a video of their Prius??? :confused:

https://www.youtube.com/watch?v=uzLNC-strf0 (https://www.youtube.com/watch?v=uzLNC-strf0)

Greetings!

Ahhh! SWEET JESUS!:D FUCKING OOH RAH!!!!!

Damn, can you imagine driving that thing around?

Yeah, I do like Black Rifle Coffee. I support them even more because they are veterans, patriots, and true Americans. I've also seen more of their "Who We Are" videos where they highlight different individual employees. These people are all outstanding!

Semper Fidelis,

SHARK
Title: Black Rifle Coffee Company
Post by: The Spaniard on August 11, 2020, 07:59:21 AM
The coffee is good, but a little pricey.  It's considerably better than Starbucks.  I'm happy to support them.
Title: Black Rifle Coffee Company
Post by: Joey2k on August 11, 2020, 01:41:58 PM
Quote from: The Spaniard;1144287
The coffee is good, but a little pricey.

This is what has kept me from pulling the trigger, so to speak.  That and the fact that I'm a dark roast guy and they have three different ones, not sure which to get (I like a rich, earthy dark roast).
Title: Black Rifle Coffee Company
Post by: blackstone on August 12, 2020, 02:14:44 PM
Quote from: Joey2k;1144181
Have you actually tried the coffee?

(Genuinely curious, I'd like to throw some money their way but haven't had a chance to try it yet)

I've been a BRRC member for 2 years and I do enjoy their coffee.

IMO, whatever roast you get, you can't go wrong. It's a good quality coffee with a worthy cause: portion of the proceeds go towards veteran, police, and first responder organizations.
Title: Black Rifle Coffee Company
Post by: blackstone on August 12, 2020, 02:16:52 PM
I'll see your BRCC and raise you a Leadslingers Whiskey! (https://leadslingerswhiskey.com/)

Great whiskey! The rye is as smooth as a stripper's ass.

Hopefully I can get their rum in the near future.
Title: Black Rifle Coffee Company
Post by: The Spaniard on August 19, 2020, 07:53:23 AM
Quote from: Joey2k;1144333
This is what has kept me from pulling the trigger, so to speak.  That and the fact that I'm a dark roast guy and they have three different ones, not sure which to get (I like a rich, earthy dark roast).

I've only had the Freedom Fuel Dark roast.  I liked it.  The Just Black is good too.
Title: Black Rifle Coffee Company
Post by: Joey2k on August 19, 2020, 08:30:25 PM
Quote from: The Spaniard;1145492
I've only had the Freedom Fuel Dark roast.  I liked it.  The Just Black is good too.


I broke down this week and got a bag of the Just Black. It was good, but a little on the weak side flavor-wise. I added an extra scoop to my normal batch (a 4-cup brew, I usually use one scoop per 6 oz water) and it was just right.
Title: Black Rifle Coffee Company
Post by: tenbones on August 19, 2020, 10:04:45 PM
Flavor from coffee comes from light and medium roasts. "Dark roast" is effectively like getting your steak "well done" - it literally cooks the flavor (and caffeine) out of the beans. The "strong" flavor that people associate with "dark roast" is the over-burning of the bean not the actual coffee itself.

There are various reasons for this - most dark roasts are low-quality beans that roasters buy in bulk and mix together with other beans bought in bulk. You'll see them called "blends". High quality coffee usually is single-sourced from the same farm, or at minimum from the same region to maintain clarity of flavor and quality.

Dark roasting your coffee hides the inconsistencies by scorching the shit out of your beans. *Most* people are used to thinking "this is what coffee is supposed to taste like."

This is also the secret to Starbucks success.
Title: Black Rifle Coffee Company
Post by: blackstone on August 20, 2020, 07:09:57 AM
Quote from: tenbones;1145607
Flavor from coffee comes from light and medium roasts. "Dark roast" is effectively like getting your steak "well done" - it literally cooks the flavor (and caffeine) out of the beans. The "strong" flavor that people associate with "dark roast" is the over-burning of the bean not the actual coffee itself.

There are various reasons for this - most dark roasts are low-quality beans that roasters buy in bulk and mix together with other beans bought in bulk. You'll see them called "blends". High quality coffee usually is single-sourced from the same farm, or at minimum from the same region to maintain clarity of flavor and quality.

Dark roasting your coffee hides the inconsistencies by scorching the shit out of your beans. *Most* people are used to thinking "this is what coffee is supposed to taste like."

This is also the secret to Starbucks success.

Good to know.

Still doesn't change the fact that Starcucks is an asshole company.

BRCC is the Anti-Starbucks, and I'm very OK with that.
Title: Black Rifle Coffee Company
Post by: tenbones on August 20, 2020, 10:59:48 AM
Quote from: blackstone;1145650
Good to know.

Still doesn't change the fact that Starcucks is an asshole company.

BRCC is the Anti-Starbucks, and I'm very OK with that.

Yup! Try their light-roast. It's great.

Starbucks is the devil. I could explain their shitty sourcing practices (which ironically for a "woke" company particularly ***FUCKS*** African, and Central American coffee farmers) but I'm sure it would bore everyone.
Title: Black Rifle Coffee Company
Post by: RandyB on August 20, 2020, 11:32:38 AM
Quote from: tenbones;1145683
Yup! Try their light-roast. It's great.

Starbucks is the devil. I could explain their shitty sourcing practices (which ironically for a "woke" company particularly ***FUCKS*** African, and Central American coffee farmers) but I'm sure it would bore everyone.

No!

You mean that their "fair trade" coffee is just corporate virtue signaling? Say it ain't so!
Title: Black Rifle Coffee Company
Post by: Spinachcat on August 21, 2020, 12:11:23 AM
Quote from: tenbones;1145683
Starbucks is the devil. I could explain their shitty sourcing practices (which ironically for a "woke" company particularly ***FUCKS*** African, and Central American coffee farmers) but I'm sure it would bore everyone.

Please speak upon this topic!

How much of their PR around their "fair trade" coffee is BS?

And wouldn't that be fun if it became public knowledge?
Title: Re: Black Rifle Coffee Company
Post by: SHARK on December 05, 2020, 03:14:38 AM
Greetings!

Well, Geesus. I have seen several commentaries on how Black Rifle Coffee Company are deeply suspect. Evidently, they have squirmed when threatened by SJW mobs online about them distancing themselves from Kyle Rittenhouse--who defended himself from BLM thugs using his AR-15. There are additional receipts of Evan Hafer giving donations to Biden and other Democrats--known for being definitely against the 2nd Amendment.

Huge scandal going on against Black Rifle Coffee Company for not supporting 2A. That is a huge thing--since the largest part of their customer base that have supported the company--are veterans, and staunch supporters of 2A and Conservatives.

Semper Fidelis,

SHARK
Title: Re: Black Rifle Coffee Company
Post by: HappyDaze on December 05, 2020, 10:06:25 AM
Greetings!

Well, Geesus. I have seen several commentaries on how Black Rifle Coffee Company are deeply suspect. Evidently, they have squirmed when threatened by SJW mobs online about them distancing themselves from Kyle Rittenhouse--who defended himself from BLM thugs using his AR-15. There are additional receipts of Evan Hafer giving donations to Biden and other Democrats--known for being definitely against the 2nd Amendment.

Huge scandal going on against Black Rifle Coffee Company for not supporting 2A. That is a huge thing--since the largest part of their customer base that have supported the company--are veterans, and staunch supporters of 2A and Conservatives.

Semper Fidelis,

SHARK
Well, if they lose their guns, they're just the Black Coffee Company...and that doesn't sound very distinctive, does it?
Title: Re: Black Rifle Coffee Company
Post by: oggsmash on December 05, 2020, 08:53:53 PM
Greetings!

Well, Geesus. I have seen several commentaries on how Black Rifle Coffee Company are deeply suspect. Evidently, they have squirmed when threatened by SJW mobs online about them distancing themselves from Kyle Rittenhouse--who defended himself from BLM thugs using his AR-15. There are additional receipts of Evan Hafer giving donations to Biden and other Democrats--known for being definitely against the 2nd Amendment.

Huge scandal going on against Black Rifle Coffee Company for not supporting 2A. That is a huge thing--since the largest part of their customer base that have supported the company--are veterans, and staunch supporters of 2A and Conservatives.

Semper Fidelis,

SHARK
  They got a big investment from a pretty woke venture firm 2 years back.  I would bet the two founders are likely just employees who get paid well for PR and to keep their faces around for "branding" but likely call a good deal fewer shots than before the investment.   I had a student who had a similar thing go on with his business, but he was selling to a venture capital firm and they were to keep him on for 2 years as the "face" CEO and he kept a small equity stake in the business.  He was a bit riled by some of the decisions the board rammed through (all of which were virtue signaling and started losing them lots of money) and he was pretty outspoken about it.  They fired him after 6 months.  He didnt seem to mind so much, and since he made 52 million after taxes on the sale, he left.  I was with him when he got a call from them about trying to get him to consult to the board and corporate execs, because they were deep in the red and needed to figure out some things.  He laughed.   I have a feeling BRCC may be in a similar place and the sale may have been done, but contingent on the "faces" staying around, since their 2A stances and soldier-bro schtick is a big marketing tool for them.  Would not be surprised at all if the company is run by thin necked, stoop shouldered weaklings who have never even held a gun before or been in a fight.
Title: Re: Black Rifle Coffee Company
Post by: SHARK on December 05, 2020, 10:42:14 PM
Greetings!

Well, Geesus. I have seen several commentaries on how Black Rifle Coffee Company are deeply suspect. Evidently, they have squirmed when threatened by SJW mobs online about them distancing themselves from Kyle Rittenhouse--who defended himself from BLM thugs using his AR-15. There are additional receipts of Evan Hafer giving donations to Biden and other Democrats--known for being definitely against the 2nd Amendment.

Huge scandal going on against Black Rifle Coffee Company for not supporting 2A. That is a huge thing--since the largest part of their customer base that have supported the company--are veterans, and staunch supporters of 2A and Conservatives.

Semper Fidelis,

SHARK
  They got a big investment from a pretty woke venture firm 2 years back.  I would bet the two founders are likely just employees who get paid well for PR and to keep their faces around for "branding" but likely call a good deal fewer shots than before the investment.   I had a student who had a similar thing go on with his business, but he was selling to a venture capital firm and they were to keep him on for 2 years as the "face" CEO and he kept a small equity stake in the business.  He was a bit riled by some of the decisions the board rammed through (all of which were virtue signaling and started losing them lots of money) and he was pretty outspoken about it.  They fired him after 6 months.  He didnt seem to mind so much, and since he made 52 million after taxes on the sale, he left.  I was with him when he got a call from them about trying to get him to consult to the board and corporate execs, because they were deep in the red and needed to figure out some things.  He laughed.   I have a feeling BRCC may be in a similar place and the sale may have been done, but contingent on the "faces" staying around, since their 2A stances and soldier-bro schtick is a big marketing tool for them.  Would not be surprised at all if the company is run by thin necked, stoop shouldered weaklings who have never even held a gun before or been in a fight.

Greetings!

Yeah, Ogg! I can definitely see that. That's too bad for them, as a company. I saw the picture of Kyle Rittenhouse wearing a Black Rifle Coffee Company T-Shirt, which made BRCC respond--under SJW pressure--to publicly "distance" themselves from such tragedy.

Well, as many veterans and 2A fans--and BRCC customers--have pointed out, what is fucking tragic about a good American using his AE-15 to smoke some douchebag thugs attempting to assault and kill him? BRCC could have shot to the moon in popularity by publicly *supporting* Kyle Rittenhouse, providing him with a lifetime supply of BRCC, donating to his legal fund--like an actor did, and the My Pillow company. Instead, they wanted to squirm and dance, and from what I have seen from hundreds of customers saying fuck them, they won't ever buy from them again, spread the word what a pussy company they are, and so on--it seems to me their response has been a PR disaster on a mega scale. Like others have also said, BRCC could have just kept their mouth shut, too, which would not have been bad.

Then, I've seen other commentators express the idea that WTF? Who the hell does BRCC think their customers are? Their customers are not SJW's, but veterans, and 2A gun people. Then, on top of that shit train--it comes out in political donor records that the CEO Evan Hafer donated money to Biden, Tulsi Gabbard, and so on, which has caused a growing and huge backlash against the company.

*Sigh* So sad, man. I was initially impressed with the company.

Semper Fidelis,

SHARK
Title: Re: Black Rifle Coffee Company
Post by: oggsmash on December 06, 2020, 08:49:57 AM
  I honestly do not have an issue with them not wanting to appear to profit from something where people got killed.   I look at it a bit differently though when a guy is giving money to a people who stand at complete odds with what are likely the majority of the fan and customer base.  The good news for them is I am sure they are both worth deep 7, and maybe 8 figures now.  They would not be the first people to take some money in exchange for a principle and they will not be the last.  I have a feeling that investor of theirs has likely sent a whole bunch of money towards getting the 2A restricted, and in the end I think that will be the bigger black eye for them with fans.
Title: Re: Black Rifle Coffee Company
Post by: jeff37923 on December 06, 2020, 02:06:54 PM

Starbucks is the devil. I could explain their shitty sourcing practices (which ironically for a "woke" company particularly ***FUCKS*** African, and Central American coffee farmers) but I'm sure it would bore everyone.

Not me. I had to sit through classes on it. Dunkin' is just about as bad.

However, since Nestle' has bought Starbucks that might change a bit.
EDIT: Never mind. They're still fucked.
Title: Re: Black Rifle Coffee Company
Post by: TNMalt on January 06, 2021, 02:37:43 PM
It's disturbing but interesting to see how a company acts versus it's PR. What you saw in the banana wars of the early twentieth century is still going on in some form or fashion. Though we don't have US troops enforcing corporate policy in Latin America as much anymore.
Title: Re: Black Rifle Coffee Company
Post by: consolcwby on January 06, 2021, 06:43:21 PM
It's disturbing but interesting to see how a company acts versus it's PR. What you saw in the banana wars of the early twentieth century is still going on in some form or fashion. Though we don't have US troops enforcing corporate policy in Latin America as much anymore.
Yeah.
The Chinese Government won't let us go even NEAR those kinds of places anymore...
spoilsports all of them!
Title: Re: Black Rifle Coffee Company
Post by: SirFrog on January 06, 2021, 11:10:01 PM
I'll see your BRCC and raise you a Leadslingers Whiskey! (https://leadslingerswhiskey.com/)

Great whiskey! The rye is as smooth as a stripper's ass.

Hopefully I can get their rum in the near future.

I personally know some of the owners of BRCC and Leadslingers. Black Rifle is decent coffee. Leadlsingers is crap whiskey and I told the owner that. He chuckled and said, people buy it for the name not the quality. Take that for what it’s worth