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Author Topic: Black Rifle Coffee Company  (Read 1405 times)

SHARK

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Black Rifle Coffee Company
« on: August 09, 2020, 11:25:23 pm »
Greetings!

Episode of Who We Are, about Mat Best, Co-Founder of Black Rifle Coffee Company. Awesome video, and outstanding coffee! The company is owned by veterans, and mostly staffed by veterans. The Black Rifle Coffee Company is a very different kind of company.

Semper Fidelis,

SHARK

"It is the Marine Corps that will strip away the façade so easily confused with self. It is the Corps that will offer the pain needed to buy the truth. And at last, each will own the privilege of looking inside himself  to discover what truly resides there. Comfort is an illusion. A false security bred from familiar things and familiar ways. It narrows the mind. Weakens the body. And robs the soul of spirit and determination. Comfort is neither welcome nor tolerated here."

"Courage is not the absence of fear, but is doing what you have to, in spite of the fear."
"Let Death and Fire Be Their Portion!"
"Delenda Est Parthia!"

Joey2k

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« Reply #1 on: August 10, 2020, 05:46:22 pm »
Have you actually tried the coffee?

(Genuinely curious, I'd like to throw some money their way but haven't had a chance to try it yet)
The word "problematic" is problematic

tenbones

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« Reply #2 on: August 10, 2020, 05:59:55 pm »
I have.

And I'm what pleb-coffee drinkers (anyone who goes to Starbucks or less) would call a coffee-snob. But I would say I'm just pretty particular because I'm pretty deep into it: I roast, my coffee-gear is almost as substantial as my gaming gear, etc. etc. I'm just a very big coffee-enthusiast that loves to talk about it with anyone likeminded.

1) Their coffee is good. Not great but good. And this depends on how you like your coffee roasted and brewed. I prefer light-roasted (more kick). Dark-roasted is easy as shit, and kills the real flavor of the coffee on purpose. They do this well at either end of the spectrum.

2) It's not the quality of their beans, but their general skill in roasting that makes their coffee decent or better.

So if you'd don't give a fuck about regional qualities of coffee - like most people - you'll probably love it. If you're wanting some revelation and are into coffee, you're not gonna find it here.

But I like supporting their cause as well as their produce so win/win.

HappyDaze

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« Reply #3 on: August 10, 2020, 06:03:28 pm »
Quote from: Joey2k;1144181
Have you actually tried the coffee?

(Genuinely curious, I'd like to throw some money their way but haven't had a chance to try it yet)

I've tried it. It wasn't bad. I won't go out of my way for it, but when my friend offers it again, I'll happily take a cup.

moonsweeper

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« Reply #4 on: August 10, 2020, 07:20:53 pm »
Shark, I am so disappointed in you...

You posted a video link for BRCC and it isn't a video of their Prius??? :confused:

https://www.youtube.com/watch?v=uzLNC-strf0
"I have a very hard time taking seriously someone who has the time and resources to protest capitalism, while walking around in Nike shoes and drinking Starbucks, while filming it on their iPhone."  --  Alderaan Crumbs

"Just, can you make it The Ramones at least? I only listen to Abba when I want to fuck a stripper." -- Jeff37923

"Government is the only entity that relies on its failures to justify the expansion of its powers." -- David Freiheit (Viva Frei)

SHARK

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« Reply #5 on: August 10, 2020, 08:03:21 pm »
Quote from: moonsweeper;1144228
Shark, I am so disappointed in you...

You posted a video link for BRCC and it isn't a video of their Prius??? :confused:

https://www.youtube.com/watch?v=uzLNC-strf0

Greetings!

Ahhh! SWEET JESUS!:D FUCKING OOH RAH!!!!!

Damn, can you imagine driving that thing around?

Yeah, I do like Black Rifle Coffee. I support them even more because they are veterans, patriots, and true Americans. I've also seen more of their "Who We Are" videos where they highlight different individual employees. These people are all outstanding!

Semper Fidelis,

SHARK
"It is the Marine Corps that will strip away the façade so easily confused with self. It is the Corps that will offer the pain needed to buy the truth. And at last, each will own the privilege of looking inside himself  to discover what truly resides there. Comfort is an illusion. A false security bred from familiar things and familiar ways. It narrows the mind. Weakens the body. And robs the soul of spirit and determination. Comfort is neither welcome nor tolerated here."

"Courage is not the absence of fear, but is doing what you have to, in spite of the fear."
"Let Death and Fire Be Their Portion!"
"Delenda Est Parthia!"

The Spaniard

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« Reply #6 on: August 11, 2020, 07:59:21 am »
The coffee is good, but a little pricey.  It's considerably better than Starbucks.  I'm happy to support them.

Joey2k

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« Reply #7 on: August 11, 2020, 01:41:58 pm »
Quote from: The Spaniard;1144287
The coffee is good, but a little pricey.

This is what has kept me from pulling the trigger, so to speak.  That and the fact that I'm a dark roast guy and they have three different ones, not sure which to get (I like a rich, earthy dark roast).
The word "problematic" is problematic

blackstone

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« Reply #8 on: August 12, 2020, 02:14:44 pm »
Quote from: Joey2k;1144181
Have you actually tried the coffee?

(Genuinely curious, I'd like to throw some money their way but haven't had a chance to try it yet)

I've been a BRRC member for 2 years and I do enjoy their coffee.

IMO, whatever roast you get, you can't go wrong. It's a good quality coffee with a worthy cause: portion of the proceeds go towards veteran, police, and first responder organizations.

blackstone

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« Reply #9 on: August 12, 2020, 02:16:52 pm »
I'll see your BRCC and raise you a Leadslingers Whiskey!

Great whiskey! The rye is as smooth as a stripper's ass.

Hopefully I can get their rum in the near future.

The Spaniard

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« Reply #10 on: August 19, 2020, 07:53:23 am »
Quote from: Joey2k;1144333
This is what has kept me from pulling the trigger, so to speak.  That and the fact that I'm a dark roast guy and they have three different ones, not sure which to get (I like a rich, earthy dark roast).

I've only had the Freedom Fuel Dark roast.  I liked it.  The Just Black is good too.

Joey2k

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« Reply #11 on: August 19, 2020, 08:30:25 pm »
Quote from: The Spaniard;1145492
I've only had the Freedom Fuel Dark roast.  I liked it.  The Just Black is good too.


I broke down this week and got a bag of the Just Black. It was good, but a little on the weak side flavor-wise. I added an extra scoop to my normal batch (a 4-cup brew, I usually use one scoop per 6 oz water) and it was just right.
The word "problematic" is problematic

tenbones

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« Reply #12 on: August 19, 2020, 10:04:45 pm »
Flavor from coffee comes from light and medium roasts. "Dark roast" is effectively like getting your steak "well done" - it literally cooks the flavor (and caffeine) out of the beans. The "strong" flavor that people associate with "dark roast" is the over-burning of the bean not the actual coffee itself.

There are various reasons for this - most dark roasts are low-quality beans that roasters buy in bulk and mix together with other beans bought in bulk. You'll see them called "blends". High quality coffee usually is single-sourced from the same farm, or at minimum from the same region to maintain clarity of flavor and quality.

Dark roasting your coffee hides the inconsistencies by scorching the shit out of your beans. *Most* people are used to thinking "this is what coffee is supposed to taste like."

This is also the secret to Starbucks success.

blackstone

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« Reply #13 on: August 20, 2020, 07:09:57 am »
Quote from: tenbones;1145607
Flavor from coffee comes from light and medium roasts. "Dark roast" is effectively like getting your steak "well done" - it literally cooks the flavor (and caffeine) out of the beans. The "strong" flavor that people associate with "dark roast" is the over-burning of the bean not the actual coffee itself.

There are various reasons for this - most dark roasts are low-quality beans that roasters buy in bulk and mix together with other beans bought in bulk. You'll see them called "blends". High quality coffee usually is single-sourced from the same farm, or at minimum from the same region to maintain clarity of flavor and quality.

Dark roasting your coffee hides the inconsistencies by scorching the shit out of your beans. *Most* people are used to thinking "this is what coffee is supposed to taste like."

This is also the secret to Starbucks success.

Good to know.

Still doesn't change the fact that Starcucks is an asshole company.

BRCC is the Anti-Starbucks, and I'm very OK with that.

tenbones

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« Reply #14 on: August 20, 2020, 10:59:48 am »
Quote from: blackstone;1145650
Good to know.

Still doesn't change the fact that Starcucks is an asshole company.

BRCC is the Anti-Starbucks, and I'm very OK with that.

Yup! Try their light-roast. It's great.

Starbucks is the devil. I could explain their shitty sourcing practices (which ironically for a "woke" company particularly ***FUCKS*** African, and Central American coffee farmers) but I'm sure it would bore everyone.