Greetings!
Well, Geesus. I have seen several commentaries on how Black Rifle Coffee Company are deeply suspect. Evidently, they have squirmed when threatened by SJW mobs online about them distancing themselves from Kyle Rittenhouse--who defended himself from BLM thugs using his AR-15. There are additional receipts of Evan Hafer giving donations to Biden and other Democrats--known for being definitely against the 2nd Amendment.
Huge scandal going on against Black Rifle Coffee Company for not supporting 2A. That is a huge thing--since the largest part of their customer base that have supported the company--are veterans, and staunch supporters of 2A and Conservatives.
Semper Fidelis,
SHARK
They got a big investment from a pretty woke venture firm 2 years back. I would bet the two founders are likely just employees who get paid well for PR and to keep their faces around for "branding" but likely call a good deal fewer shots than before the investment. I had a student who had a similar thing go on with his business, but he was selling to a venture capital firm and they were to keep him on for 2 years as the "face" CEO and he kept a small equity stake in the business. He was a bit riled by some of the decisions the board rammed through (all of which were virtue signaling and started losing them lots of money) and he was pretty outspoken about it. They fired him after 6 months. He didnt seem to mind so much, and since he made 52 million after taxes on the sale, he left. I was with him when he got a call from them about trying to get him to consult to the board and corporate execs, because they were deep in the red and needed to figure out some things. He laughed. I have a feeling BRCC may be in a similar place and the sale may have been done, but contingent on the "faces" staying around, since their 2A stances and soldier-bro schtick is a big marketing tool for them. Would not be surprised at all if the company is run by thin necked, stoop shouldered weaklings who have never even held a gun before or been in a fight.
Greetings!
Yeah, Ogg! I can definitely see that. That's too bad for them, as a company. I saw the picture of Kyle Rittenhouse wearing a Black Rifle Coffee Company T-Shirt, which made BRCC respond--under SJW pressure--to publicly "distance" themselves from such tragedy.
Well, as many veterans and 2A fans--and BRCC customers--have pointed out, what is fucking tragic about a good American using his AE-15 to smoke some douchebag thugs attempting to assault and kill him? BRCC could have shot to the moon in popularity by publicly *supporting* Kyle Rittenhouse, providing him with a lifetime supply of BRCC, donating to his legal fund--like an actor did, and the My Pillow company. Instead, they wanted to squirm and dance, and from what I have seen from hundreds of customers saying fuck them, they won't ever buy from them again, spread the word what a pussy company they are, and so on--it seems to me their response has been a PR disaster on a mega scale. Like others have also said, BRCC could have just kept their mouth shut, too, which would not have been bad.
Then, I've seen other commentators express the idea that WTF? Who the hell does BRCC think their customers are? Their customers are not SJW's, but veterans, and 2A gun people. Then, on top of that shit train--it comes out in political donor records that the CEO Evan Hafer donated money to Biden, Tulsi Gabbard, and so on, which has caused a growing and huge backlash against the company.
*Sigh* So sad, man. I was initially impressed with the company.
Semper Fidelis,
SHARK