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Pen and Paper Roleplaying Games (RPGs) Discussion / Re: Onebookshelf sales?
« on: January 22, 2021, 01:16:26 pm »
I consider most of my stuff on DriveThru to be of a hobbyist standard, not professionally published, so I’m definitely not an authority on sales for the bigger players. Hell, I’m still trying to figure out how DriveThru’s crappy publishing interface works, but I think there are definitely ways to game the system if you are savvy enough. I’ve also read somewhere that they are cracking down on folks gaming the system.
There are some things to keep in mind:
Badges: Copper =50+ sales, Silver =100+ etc. Badges are important. They are important as they show how popular something is, and some folks like to buy stuff other people are obviously buying. From some of my own stuff through a third party publisher 100 City Encounters and 100 Wilderness Encounters are good examples. As soon as they earned their Copper Medals, sales temporally increased 3 times what they had been.
Ratings & Reviews: Sometime after 100 City Encounters earned its Copper Medal and after sales fell back to normal, someone posted a glowing review and a five star rating. Sales spike enough to carry it over to its Silver Medal, with another small spike in sales. It now sells constantly and should easily reach its Electrum or Gold, or whatever comes next.
Publisher Points: The more you sell the more publisher points you earn. You can do various things with them such as advertise on DriveThru and submit a product for Deal of the Day. Having spoken to other publishers, Deal of the Day not only gives you additional sales of the product, but is often followed by a spike in your back catalogue.
Visibility: All the above feeds into where you products are seen. Best seller page, medal best seller pages, Deal of the day on the front page, new products page, advertising etc. If you get enough momentum, it’s a feedback loop and if you are savvy enough, even without breaking any rules, you can use it to your advantage.
One example of activity that I though was a bit ‘suspicious’ was for a product I uploaded as community content. It started well, became one of my best earners. Suddenly sales skyrocketed, but my income from it didn’t seem to match the volume of sales. When I looked into it, the community content owner had put it in a sale and as soon as it hit the Copper Medal, removed it from the sale. Now imagine doing that with something that would naturally sell very well anyway. Suddenly you are earning medals, publisher points, probably a few ratings and reviews, and your visibly increases until it’s almost a constant for a good period of time. So if you were to add underhand dealings such as shill accounts and ratings and reviews, you could definitely influence your number of sales.
As a publisher, it’s the sheer amount of content you are up against. I uploaded one product, came back a day later to upload another and there were 149 new products since my last visit. There is probably a good reason why most things sell less than 50 copies.
There are some things to keep in mind:
Badges: Copper =50+ sales, Silver =100+ etc. Badges are important. They are important as they show how popular something is, and some folks like to buy stuff other people are obviously buying. From some of my own stuff through a third party publisher 100 City Encounters and 100 Wilderness Encounters are good examples. As soon as they earned their Copper Medals, sales temporally increased 3 times what they had been.
Ratings & Reviews: Sometime after 100 City Encounters earned its Copper Medal and after sales fell back to normal, someone posted a glowing review and a five star rating. Sales spike enough to carry it over to its Silver Medal, with another small spike in sales. It now sells constantly and should easily reach its Electrum or Gold, or whatever comes next.
Publisher Points: The more you sell the more publisher points you earn. You can do various things with them such as advertise on DriveThru and submit a product for Deal of the Day. Having spoken to other publishers, Deal of the Day not only gives you additional sales of the product, but is often followed by a spike in your back catalogue.
Visibility: All the above feeds into where you products are seen. Best seller page, medal best seller pages, Deal of the day on the front page, new products page, advertising etc. If you get enough momentum, it’s a feedback loop and if you are savvy enough, even without breaking any rules, you can use it to your advantage.
One example of activity that I though was a bit ‘suspicious’ was for a product I uploaded as community content. It started well, became one of my best earners. Suddenly sales skyrocketed, but my income from it didn’t seem to match the volume of sales. When I looked into it, the community content owner had put it in a sale and as soon as it hit the Copper Medal, removed it from the sale. Now imagine doing that with something that would naturally sell very well anyway. Suddenly you are earning medals, publisher points, probably a few ratings and reviews, and your visibly increases until it’s almost a constant for a good period of time. So if you were to add underhand dealings such as shill accounts and ratings and reviews, you could definitely influence your number of sales.
As a publisher, it’s the sheer amount of content you are up against. I uploaded one product, came back a day later to upload another and there were 149 new products since my last visit. There is probably a good reason why most things sell less than 50 copies.