"Get Woke, Go Broke" is a classic "preference cascade". Like all preference cascades, it happens "slowly, then all at once". Slowly can be over years or even decades. Also like all "preference cascades" there is a lot of inertia that prevents it from really getting rolling. Basically, it takes a lot to piss people off enough to do anything that is optional, and it takes an immense amount of repeatedly pissing them off in a relatively short time to get them to walk away. Even after the enjoyment has long been sucked dry out of the thing, people keep doing it out of habit and/or fond memories. The issue is that by the time people have gotten fed up enough to walk away, there is no going back.
The question for RPG companies in particular in this situation is are they willing to piss off a huge swath of customers that much? If they keep doubling down on woke content and frequency and the "in your face" aspect of it, and the preaching--then eventually the built up resentment will bubble over and set off the preference cascade. Something short of that, they may lose measurable (by them) sales, but from the outside it will be hard to tell.
And of course it matters if there is an alternative. It is a lot easier for people to drift away from A because they spend more time with B now, than it is to give up A cold because they are pissed off.
Also note for the SJW, none of this matters, because they are happy with either outcome: Make the thing switch over to them and slowly lose interest over decades while dominating another slice of the culture, OR kill it dead fast. Either way, something that didn't bow to them is gone.