The fact they have to kickstart it speaks volumes.
in fairness, pretty much everyone but WotC and Paizo kickstarts nowadays; it's too handy for determining audience interest and getting guaranteed funding out of the gate.
What's the damned point of period pieces if you're just going to white wash everything with modern sensibilities and values?
Well, it's designed for play at just about any time in what they call the "Weird Century" and I might call the Century of Madness (which I place from 1917 to the present, although the game starts in the 20s).
I'm more struck by 'Why Cthulhu?' Is this hobby really so bereft of imagination and originality that we have to keep recycling the exact same tropes with only bolt-ons to make them conform to the ideological whims of the cults of Mammon, Astoreth, and Moloch?
::Looks around at present Western pop culture::
Never mind.