I think we got the answer to this with Dwarrowdeep and it's creator saying he was not interested in having any politics in his games. A few people canceled, and support poured in, despite him getting poo poo'd by the usual suspects. The fact he has a nice catalogue of what seem to be excellent products mattered first, but because he did have that, his stance did not cost him anything, and appears to have increased his reach and appeal.