I was excited when I heard about the KS, but I hate to say this... I'm not really in love with what I see.
The cover: What is the big red circle? Why is it the cover so dark? It looks like "Midnight" Middle Earth (if Sauron had won.) Granted the bar is high: the covers from the AIME books were great, and the covers from the TOR books were amazing.
Interior layout: It looks a bit off. A lot of white space. Not fond of the red on sepia look.
Full-color spreads: They sort of have a Symbaorum vibe. That game has some of the best art ever to appear in an RPG, but it's not really the style for Middle Earth game. Maybe it will work.
Limited edition cover: That is really boring.
Line art: Ok, but not great.
Setting: Love it. Starting in Bree is great. The ruined north is one of my favorite regions.
Stance cards: Again, too dark.
Dice: The previous dice looked better.
Other stuff: Looks like red on sepia is the look they are going for, which is too bad.
I'm on the fence with this. I've bought Middle Earth RPGs before just to collect, but not sure if I will back this.
EDIT: The covers to AIME weren't as good as I remembered. I like the AIME Mirkwood cover, but the rest are sort of bland.