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Some D&D insights from Hasbro.

Started by Piestrio, September 13, 2013, 11:06:51 PM

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Piestrio

#15
September 14, 2013, 12:24:11 AM
Quote from: David Johansen;691065Well, I suppose it was bound to happen.  At least they're trying to put the brand name out there and not hide it like they're ashamed of it.  Someone in demographics must have decided the satanic panic risk has dropped sufficiently.

On the other hand.  Ugh.

Oh we are WAY past that point:



:p
Disclaimer: I attach no moral weight to the way you choose to pretend to be an elf.

Currently running: The Great Pendragon Campaign & DC Adventures - Timberline
Currently Playing: AD&D

Haffrung

#16
September 14, 2013, 12:30:38 AM
Quote from: Piestrio;691049Also Avalon hill.

But generally people hold up Monopoly as the gold standard of "mainstream boardgame success" and that doesn't appear to be true.

That graph shows growth, not total sales. For all we know, Monopoly is still as big a money spinner as Magic.
 

Piestrio

#17
September 14, 2013, 12:32:36 AM
Quote from: Haffrung;691069That graph shows growth, not total sales. For all we know, Monopoly is still as big a money spinner as Magic.

So what do you think the size of the bars represent?
Disclaimer: I attach no moral weight to the way you choose to pretend to be an elf.

Currently running: The Great Pendragon Campaign & DC Adventures - Timberline
Currently Playing: AD&D

Sacrosanct

#18
September 14, 2013, 01:09:10 AM
Quote from: Piestrio;691070So what do you think the size of the bars represent?

revenue, just like the legend says ;)
D&D is not an "everyone gets a ribbon" game.  If you\'re stupid, your PC will die.  If you\'re an asshole, your PC will die (probably from the other PCs).  If you\'re unlucky, your PC may die.  Point?  PC\'s die.  Get over it and roll up a new one.

Piestrio

#19
September 14, 2013, 01:14:54 AM
Quote from: Sacrosanct;691074revenue, just like the legend says ;)

Right.

But some folks are apparently reading it in such a way that the bars between different divisions don't represent their relative revenue.

I'm not sure how they are reading it to be honest.

Because to me it shows pretty clearly that WOTC's revenues, in both years, far outstriped Monopoly (and every other "gaming" brand in Hasbro's basket).
Disclaimer: I attach no moral weight to the way you choose to pretend to be an elf.

Currently running: The Great Pendragon Campaign & DC Adventures - Timberline
Currently Playing: AD&D

TheShadow

#20
September 14, 2013, 01:26:54 AM
Interesting, so far from being a poky little corner of Hasbro's business, WotC is the tent-pole of the "gaming" side of Hasbro, dwarfing Monopoly and everything else. Stands to reason the suits would have a significant interest in D&D and aren't just content to let it putter along as a legacy brand.
You can shake your fists at the sky. You can do a rain dance. You can ignore the clouds completely. But none of them move the clouds.

- Dave "The Inexorable" Noonan solicits community feedback before 4e\'s release

TristramEvans

#21
September 14, 2013, 01:35:57 AM
Quote from: Piestrio;691049Also Avalon hill.

But generally people hold up Monopoly as the gold standard of "mainstream boardgame success" and that doesn't appear to be true.

I'm reading that totally differently. Notice Monopoly is given its own section, the only individual gamememtioned up there. The rest are categories. In comparison to other board games, it's basically twice the sales of the core 20 and 7x the sales growth of every 'other game' combined.

Piestrio

#22
September 14, 2013, 01:38:31 AM Last Edit: September 14, 2013, 01:44:27 AM by Piestrio
Quote from: TristramEvans;691082I'm reading that totally differently. Notice Monopoly is given its own section, the only individual gamememtioned up there. The rest are categories. In comparison to other board games, it's basically twice the sales of the core 20 and 7x the sales growth of every 'other game' combined.

But the bar for Monopoly is smaller than the bar for Core 20. It had higher growth yes, but not higher revenue.

By your reading what are the bars actually showing if not revenue? Or are you saying they DO show revenue but each has it's own Y axis independent of the others?

To put it another way: WOTC has quite a bit more orange than Monopoly. What is orange? Looking at the title of the graph it seems to be revenue. I don't know another way to read it.
Disclaimer: I attach no moral weight to the way you choose to pretend to be an elf.

Currently running: The Great Pendragon Campaign & DC Adventures - Timberline
Currently Playing: AD&D

TristramEvans

#23
September 14, 2013, 01:43:48 AM
Quote from: Piestrio;691068Oh we are WAY past that point:



:p

"Fashion Useful Products". Wow.

Well, ok, wood burning is a specialized hobby too, and I could see it possibly appealing to the minis crowd, but this...

http://cyclopeatron.blogspot.ca/2010/04/1980s-d-needlepoint.html?m=1

...that I don't get at all. Ah, the 80s. It was a magical time.

TristramEvans

#24
September 14, 2013, 01:45:35 AM
Quote from: Piestrio;691083But the bar for Monopoly is smaller than the bar for Core 20. It had higher growth yes, but not higher revenue.

By your reading what are the bars actually showing if not revenue? Or are you saying they DO show revenue but each has it's own Y axis independent of the others?

I would have thought growth indicates how much the sales have increased relative to overall past sales.

Maybe it's just me, but I'm amazed Monopoly has growth at all.

Piestrio

#25
September 14, 2013, 01:48:28 AM
Quote from: TristramEvans;691085I would have thought growth indicates how much the sales have increased relative to overall past sales.

Right, the difference between the orange bars and blue bars is called out as % growth. But what are we to make of the relative size of bars between brands/categories? i.e. why are WOTC's bars so much bigger than everyone elses? What is that showing?

It can't be showing growth otherwise Mega brands would have the biggest bar, but they don't.
Disclaimer: I attach no moral weight to the way you choose to pretend to be an elf.

Currently running: The Great Pendragon Campaign & DC Adventures - Timberline
Currently Playing: AD&D

Old One Eye

#26
September 14, 2013, 01:50:04 AM
Quote from: The_Shadow;691079Interesting, so far from being a poky little corner of Hasbro's business, WotC is the tent-pole of the "gaming" side of Hasbro, dwarfing Monopoly and everything else. Stands to reason the suits would have a significant interest in D&D and aren't just content to let it putter along as a legacy brand.

Well, it isn't exactly D&D propping up WotC revenues.  I would certainly expect Magic revenue to dwarf Monopoly, probably an order of magnitude higher.

Piestrio

#27
September 14, 2013, 01:52:44 AM
Quote from: Old One Eye;691087Well, it isn't exactly D&D propping up WotC revenues.  I would certainly expect Magic revenue to dwarf Monopoly, probably an order of magnitude higher.

Yeah, I expect D&D is a rather minor part of WOTC as a whole but being part of a very successful division has to put pressure on it to be successful or die so they can focus on growing their big brands.
Disclaimer: I attach no moral weight to the way you choose to pretend to be an elf.

Currently running: The Great Pendragon Campaign & DC Adventures - Timberline
Currently Playing: AD&D

Old One Eye

#28
September 14, 2013, 02:13:57 AM
Quote from: Piestrio;691090Yeah, I expect D&D is a rather minor part of WOTC as a whole but being part of a very successful division has to put pressure on it to be successful or die so they can focus on growing their big brands.

Maybe.  Or it may insulate D&D from more direct Hasbro oversight.  Or perhaps the CEO of Hasbro is a hardcore roleplayer who is tickled pink to be involved in the game.  Not much we can infer from the chart beyond it looking like game revenues are up across the board (which sounds like the economy improving to me).

Opaopajr

#29
September 14, 2013, 02:40:28 AM Last Edit: September 14, 2013, 02:46:45 AM by Opaopajr
Hasbro is all about Christmas. WotC's MtG is just consistent year round money until the end of the year explosion.

Edit: note it is only about first half of the year. Hasbro's yearly revenue graph is more like an 'L' and has been for decades.
Just make your fuckin\' guy and roll the dice, you pricks. Focus on what\'s interesting, not what gives you the biggest randomly generated virtual penis.  -- J Arcane
 
You know, people keep comparing non-TSR D&D to deck-building in Magic: the Gathering. But maybe it\'s more like Katamari Damacy. You keep sticking shit on your characters until they are big enough to be a star.
-- talysman
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