The SJW’s don’t buy games. They don’t play games.
I'm not sure where you get this idea from; I have a very woke couple in the extended circle that I game with from time to time. They buy more games than anyone in the group other that myself and one other guy (but he exclusively buys board games). And yes, they play everything that they buy along with whatever the rest of us buy too. Of course, some will say they must not be "True SJWs" if they are buying & playing games, but the headaches that result from having out of game conversations with them tell me otherwise.
This is the real question: how much of the market does woke account for in terms of purchases regardless of number of people.
For example, I was buying “a lot” and completely stopped due to sjw nonsense a while back. Some people buy e phb and move on. Clearly I count as more than one of them in terms of revenue.
Your anecdotal point is well taken: do sjw folks actually comprise a lot of the market? I don’t have data. Let’s go with Pundit and others and assume this shit is noxious to most people, more than 50%.
Most folks are nonetheless just going with the flow anyway and buying it while holding their nose if these assumptions are true. Those are the people who need to be reached and brought on board with boycotting bullshit. That’s the me of yesterday judging from my bookshelf.
There are not enough committed anti-sjw folks to make a big enough market difference is my guess unless more of us are whales in terms of purchasing power or allocated purchasing power.
As such, voting with wallet is likely to be insufficient. Same people also have to win the war of ideas and spread the word moving forward.