I suspect their movie inevitably bombing (which has nothing to do with the OGL mess; it has “failure” written all over it for entirely separate reasons) will have the biggest impact on Hasbro’s plans.
Why do you think it's in an inevitable bomb? It's LotR + MCU with just enough wokeness to appease Twatter. If it opens away from any other fantasy or supers movie, why would it do any worse than break even?
Why wouldn't it have a long tail on streaming? People watch loads of crap.
I'm not the audience for the movie, but am I missing something?
Well, first of all... MCU Fatigue. Post Endgame the magic is gone and interest in Marvel-like films just isn't what it used to be. D&D:HAT looks just like another Marvel movie except there's not even recognizable characters involved.
Second, it stars Chris Pine, the least bankable Chris in Hollywood who hasn't headlined a profitable film since the first Wonder Woman in 2017 and plays exactly one character; Chris Pine; in every film he's in. That little dancing skip in the trailer he makes pretty says how seriously we're supposed to take his character, who will inevitably be a chauvinistic butt-monkey until one of the strong women ends up saving the day and he learns some sort of lesson about respecting the power of women. Once you've seen that story once, you don't need to see it again.
Third, it was written and directed by Jonathan Goldstein and John Francis Daley... writers and directors of such hits as "Game Night" and "Vacation Friends" and was one of the many fired for creative differences teams that directed the upcoming "Flash" movie at some point during its development hell.
Fourth, the Woke don't actually put their money where their mouths are. If they did woke garbage wouldn't keep failing in theaters. This think looking like 21st Century Seattle values pretending to be Medieval fantasy isn't going to make the woke spend money on this.
Fifth, look around at the economy. People will shell out big bucks for something pro-America and good storytelling like last year's Top Gun: Maverick. They're not going to shell out movie theatre money for another off-brand Marvel movie.
Finally, its a Paramount release so its not going to be turning up on HBOMax, Amazon or Netflix. It'll be streaming on Paramount+; where Star Trek went to die.
Its basically a Jenga tower of failure.