Some players are just too averse to character death.
There´s nothing wrong with that, but then players who abhor death shouldn´t play games where PC death is a very real possibility. There are plenty of non-trad games where death is rare (or may not even exist).
And then there´s the issue of gaming culture.
At a table where I used to play, I was known as a "killer GM" and none of the PCs died even once, all I did was making the PCs face the consequences of their actions... still, isn´t that what ALL GMs DO? Granted, not all GMs make players "pay" for the same mistakes, because just as we (GMs) reward the playstyles we like most, by the same token, we punish those styles that displease us (once all is said and done, all GMs are meritocrats, and whoever says otherwise is lying). One table´s "clever tactician" is another table´s "sissified wuss" just like one table´s "real man" is another table´s roadkill. It all depends on each table´s gaming culture.
P.D: Hello, RPGsite.