Maybe its just my own ignorance but I always thought that OSR meant different things to different people and was quite a loose concept.
So to pro-WotC crowd, OSR represents a threat, to others a beacon of hope or a way to make some cash etc.
To me at least OSR is just something loosely based on earlier versions of D&D that uses the OGL.
The new Into the Odd Remaster on KS fits my standard for OSR, but also feels like a scam to me in that its asking for 28 quid for sauced up public domain art with lots of empty white space claimed as "better layout." To others it might not be a scam or even OSR, maybe best product ever, award winner, quality remake or whatever else.
My point is I can see things from OP's point of view of fending off the WotC loyalists, but also can see some questionable practices inside the umbrella of OSR. Of course these are done by individuals and not "the OSR" as a whole, which means you can always vote with your wallet if it doesn't contain sufficient value for you as the buyer for the price. For me the specific line after which things become "scammy" is when major focus is placed on exorbitantly lavish editions, alt-covers, reprints, branding, hype and fomo-driven KS marketing. However, if its about OSR getting dogpiled for being an alternative to WotC then OSR over Hasbro any day.