"Go Woke, Go Broke." It's often true.
I recommended Steve Jackson Games be moved to the red list 6 months ago. I was curious to see if the company's decisions affected interest. SJ Games has its own forums, and I wanted to see if traffic changed, and in which direction. For objectivity, I chose to examine DAILY ILLUMINATOR a category. That's because it's one that updates daily and new posts get traffic in the first day or so only, so I know its traffic is consistant.
The change was dramatic: Comparing a year ago (6 months before coming out as an extremist) to today (6 months after), traffic dropped significantly, with averages from 300 to 400 a year ago dropping to 100-200 today. High days went from 900s to 300s.
Here's a comparison of Jan 2022 to Jan 2023.