This list lets people make an informed decision. I don't believe in boycotts. They rarely work, and defeat its own purpose. This list does NOT encourage people to boycott,or even engage with woke companies to air grievances. But it lets players who read the list make their own, personal decisions. I think the information about SJ Games is important, for instance,when they went from yellow to red. To me,it's a big difference when they did what they did this summer. Some people here are not anti-woke,and will use the red list as something to look into buying. More power to them, but the list is there so gamers can make an informed decision on where their earnings go.
And red on the list is meant to represent "STOP", like in traffic lights.