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Does your FLGS advertise?

Started by Mcrow, April 30, 2008, 09:57:03 AM

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Mcrow

April 30, 2008, 09:57:03 AM
We have been seeing commercials for our largest store here in MN for a few years now. You can see their latest one here.

I think part of the reason Gaming stores tend to go out of business is that nobody know they are there except the hardcore gamers. So, does your gaming store advertise?

stu2000

#1
April 30, 2008, 10:02:09 AM
Mine has before--when it first opened, there was a short spot on cable. Now it's just ads in con fliers.

Does anyone have links to those old Gazghul Thraka radio spots some shop ran?
Employment Counselor: So what do you like to do outside of work?
Oblivious Gamer: I like to play games: wargames, role-playing games.
EC: My cousin killed himself because of role-playing games.
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joewolz

#2
April 30, 2008, 10:17:22 AM
My LGS advertises regularly in the local University paper pretty regularly and in the local paper semi-regularly.

The game store I used to work for used to advertise on the radio.
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KenHR

#3
April 30, 2008, 10:25:35 AM
The big shop here in Albany is run by the guys who run Eden Studios, but no advertising.
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dar

#4
April 30, 2008, 10:27:21 AM
One of my local FLGS was mentioned on the latest Ogre Cave podcast. The owner was at GAMA.

Edit: Big correction... 2d6 in a random direction podcast not the Ogre Cave podcast... sorry.

He got the store in the paper a couple of times and the local TV news. His journalist foo seems strong, but I don't think I've ever seen straight up adverts in main stream media.

James J Skach

#5
April 30, 2008, 12:59:57 PM
No.

But then, everyone knows about Games Plus in Mt. Prospect - even the out-of-towners. :haw:

I say Game Plus because even though there is a FLGS in Crystal Lake, it will only be so for a little while longer. Owner died a few months back and his friends made a valiant effort keeping it up and looking for a buyer. Alas, the potential buyer backed out and the liquidation sign is up...
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Pierce Inverarity

#6
April 30, 2008, 01:10:23 PM
Your chance, Jimbo!

The wife would understand, I'm sure of it. Just make it a big, big surprise. "Honey, guess what I bought today?"
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Skyrock

#7
April 30, 2008, 02:17:51 PM
My FLGS used to advertise in the regional newspaper and in public transports. However, they weren't a pure gaming store - they were also _the_ definitive bookstore in the whole region for phantastical media and whodunit novels and put the latter part in front of the ad.

Later they've finally hived off the gaming part into a store of its own with a cheaper rent, more as a cross-subsidized hobby of the owner and a service to the local gaming community than as a profitable business. (It's the only gaming store within 100km, so the local community would be _hurt_ without it.)
Now the ads only refer to the bookstore part, and in it you need an eye for detail to notice the referal to the gaming store.
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Seanchai

#8
April 30, 2008, 02:57:59 PM
Mine had an ad on cable one. Seeing it there floored me.

Seanchai
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Serious Paul

#9
April 30, 2008, 03:10:03 PM
On the net they do, but they also do LAN gaming so they sell that more than the Comics and Games.

Seanchai

#10
April 30, 2008, 06:01:43 PM
An interesting side note, my FLGS (Attactix) just sells games, not comics and a mix of other stuff. I wonder if that has a bearing on whether or not - and how - the stores advertise.

Seanchai
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Kyle Aaron

#11
May 01, 2008, 04:01:00 AM
Nope.

And we've got this community channel, where once a week on "Level 3" a couple of geeks talk about computer games. But when Gygax died they mentioned it, and there's a significant overlap between the computer and tabletop rpg demographic. And it's not like adverts on the channel would be expensive...

But as usual, the FLGS seems determined to go out of business...
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jeff37923

#12
May 02, 2008, 12:49:05 AM
Quote from: McrowI think part of the reason Gaming stores tend to go out of business is that nobody know they are there except the hardcore gamers. So, does your gaming store advertise?

I agree with your assessment, but most FLGS just don't have the capital to really advertise. Although internet adverts and flyers can go a long way.
"Meh."
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