Forum > Other Games

Wizards MTG sales tanking?

(1/5) > >>

Marchand:
I have zero knowledge of or interest in Magic: the Gathering for its own sake. But I was clickbaited by this YouTube video suggestion, which claims M:tG sales are tanking because of Wizards/Hasbro price gouging.

https://youtu.be/smJ4vnBnQ4E

He doesn't go into much detail, but a quick google says Wizards just hiked card set prices 11%, which isn't that much above inflation so I don't know if you can call it "price gouging".

Hasbro's "Wizards and Digital Gaming" segment showed a 16% drop in revenue in Q3 2022 vs Q3 2021. But Wizards are saying the decline in revenues is because their new M:tG card sets are coming out in Q4 this year rather than Q3 as usual. So maybe we need to wait for Q4.

Thought I'd see if there was any corroboration from those who follow more closely. Or views on what it means for Wizards. I would quite like them to die in a ditch (metaphorically speaking), but seems too early to be getting excited on this evidence.

Posting here not in "Other Games" as my main interest is what it means for Wizards, rather than M:tG as such; sorry if wrong board.

By the way, a piece of laminated card with a picture of some grassland on it trades for EUR230. WTF? I agonise about spending £20 on a pdf.

Cathode Ray:
It's not price gouging.  11%is nothing compared to the rate of inflation.  ...But in times of recession/high inflation, people spend less of their income on luxuries and more on necessities.

Fheredin:
Magic is a ludicrously expensive game. To give you a bit of context, my Cube is a value cube, includes a half dozen proxies, and I spent over $200 for the cards back in the day. Most Standard decks run around $200, and most Modern decks are $500 to $1000.

Yes, you heard that right. $1000 for sixty cardboard cards. A good number of the cards in this video are classic dual lands, which have historically commanded extreme prices.

I think this is a shame because EDH and Draft are amazing games (or at least were...five years ago...) and to this day a $40 precon EDH deck can put up a fight with a deck which costs five times that provided you're in round-table.

Magic is totally going to go through a major collapse from the macro forces. It's not just inflation is killing the disposable income; it's that opening packs is a gambling addiction and that when prices of the cards you are going for collapses, the gambling addiction weakens. The drop in card prices is not over. Not by a long shot.

jhkim:
I think this should be in the "Other Games" forum rather than the RPG forum.

https://www.therpgsite.com/other-games/

Jaeger:

--- Quote from: Marchand on November 21, 2022, 10:13:37 AM ---I have zero knowledge of or interest in Magic: the Gathering for its own sake. But I was clickbaited by this YouTube video suggestion, which claims M:tG sales are tanking because of Wizards/Hasbro price gouging.

https://youtu.be/smJ4vnBnQ4E

He doesn't go into much detail, but a quick google says Wizards just hiked card set prices 11%, which isn't that much above inflation so I don't know if you can call it "price gouging".

Hasbro's "Wizards and Digital Gaming" segment showed a 16% drop in revenue in Q3 2022 vs Q3 2021. But Wizards are saying the decline in revenues is because their new M:tG card sets are coming out in Q4 this year rather than Q3 as usual. So maybe we need to wait for Q4.
...
By the way, a piece of laminated card with a picture of some grassland on it trades for EUR230. WTF? I agonise about spending £20 on a pdf.


--- End quote ---


--- Quote from: Cathode Ray on November 21, 2022, 11:46:11 AM ---It's not price gouging.  11%is nothing compared to the rate of inflation.  ...But in times of recession/high inflation, people spend less of their income on luxuries and more on necessities.

--- End quote ---



--- Quote from: Fheredin on November 21, 2022, 02:22:58 PM ---...
Magic is totally going to go through a major collapse from the macro forces. It's not just inflation is killing the disposable income; it's that opening packs is a gambling addiction and that when prices of the cards you are going for collapses, the gambling addiction weakens. The drop in card prices is not over. Not by a long shot.

--- End quote ---

In my opinion, it is a combination of several things, WotC benefitted greatly from the kung-flu boom in sales. Both for D&D and MTG. So there will be a natural downturn just from that.

But for MTG, this is the real reason for their long-term issues:



WotC is saturating the market. With all the knock-on effects that entails, and they are showing no signs of stopping.

Hasbro/WotC is also a converged corporation at this point. They are creatively bankrupt.

This is evident both on the D&D side and MTG side with the recent releases of uninspiring product.

Gamers love, love, love, love, their favorite gaming IP. To ridiculous levels of loyalty.

So just through the inertia of loyalty; sales will be decent for a while.

But the current business practices that they are engaging in have proven to cause declines in sales and IP popularity in every industry that has adopted them.

Navigation

[0] Message Index

[#] Next page

Go to full version