And now they've pushed the release date back to December 25th.
Variety: ‘Wonder Woman 1984’ Release Date Pushed to Christmas
Frankly, I think that's a mistake.
I'm not sure they have any good options.
Tenet opened at $20 million its first weekend. That suggests that audiences are willing to show up for a big movie.
What they needed to do, IMHO, is to use September to ramp that up instead of cooling it off.
Besides, ANY box office is better than no box office. And by stalling their 2020 summer releases, they are delaying their 2021 releases, and in the end that means making less money, and having to hold onto more debt for longer.
They could also try pushing Blu-ray much harder than they currently are. Do a premium Blu-ray release for $50, or even $100, and make the extras worth it. I would pay $50 to get a WW84 blu-ray in my hands today, particularly if it had a good gimmick, like a genuine Polaroid of Gal Gadot.