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MotU Revolution does a 180 - to forgive or not?

Started by Chris24601, February 06, 2024, 03:16:15 PM

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Omega

#45
May 05, 2024, 11:50:15 PM Last Edit: May 05, 2024, 11:52:39 PM by Omega
Quote from: yosemitemike on April 29, 2024, 03:05:21 AMDid it work for them though?  Outrage on Youtube doesn't necessarily translate into sales.  Did this book sell?

As long as marketing thinks it will sell even one book for free then they will keep pushing it like it was a religion.

Why the hell they lock onto marketing trends anyone with even a single brain cell can see is going to fail once people catch on is beyond me.

Then again people like Pundit keep falling for it over and over. So maybe they are on to something. I hope to god not.

Its not just WotC by far of course.

But as long as they can get curiosity buys from negative feedback they will keep doing it. I just can not believe it generates more revenue than it loses.

yosemitemike

#46
May 06, 2024, 03:20:52 AM
Quote from: Omega on May 05, 2024, 11:50:15 PMAs long as marketing thinks it will sell even one book for free then they will keep pushing it like it was a religion.

Why the hell they lock onto marketing trends anyone with even a single brain cell can see is going to fail once people catch on is beyond me.

Then again people like Pundit keep falling for it over and over. So maybe they are on to something. I hope to god not.

Its not just WotC by far of course.

But as long as they can get curiosity buys from negative feedback they will keep doing it. I just can not believe it generates more revenue than it loses.


This sort of marketing is also, by nature. alienating.  They are deliberately making part of their potential market angry.  The question is whether it brings in more sales than it loses by alienating these people.

I don't know.  The bait and Switch thing worked in Fury Road but it worked there because it was a good movie.  The lesson they learned was that a putting a popular character's name on a movie will bring in people even if the movie isn't actually about that character.  That's how you get crap like Indiana Jones and the Dial of Who Gives a Shit.  The lesson they should have learned is that people will go to see a good movie.  People didn't go see Fury Road because it has female lead.  They went to see it because it's good.

Judging by the market performance of products that lean heavily into the outrage marketing, they are not.  They leaned into this heavily with The Little Mermaid remake and it bombed.  They did it again with the Peter Pan remake.  They have been doing it since Ghostbusters (2016) bombed.  The results have been getting progressively worse.

I don't know if Pundy talking about something on his channel makes the slightest bit of difference.  It's unlikely that the OSR crowd that buys his stuff was going to buy WotC's latest rainbow flag offering anyway. 

I don't believe that it generates more revenue than it loses either.  They have a habit of alienating their core audience in pursuit of an audience that largely exists in their imagination.  They have yet to catch on to the fact that people talking about something on social media does not necessarily translate into revenue.
"I am certain, however, that nothing has done so much to destroy the juridical safeguards of individual freedom as the striving after this mirage of social justice."― Friedrich Hayek
Another former RPGnet member permanently banned for calling out the staff there on their abdication of their responsibilities as moderators and admins and their abject surrender to the whims of the shrillest and most self-righteous members of the community.
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