The promotion for this was very cool. You guys missed most of it. I considered posting about it.
OK, so certain of us get this mysterious foam brain with an encrypted message on it.
It says something like
MOCTSD
RAZIWT
AXAME
ELG
So you figure that part out. And you send in an email to the right place.
The alien brain sends back a long quiz. The quiz is multiple choice, but it has alphabetic answers that leed you to gleemax.com
Now there's a photo contest/scavenger hunt thingy using Flickr.
I'm over there, anyhow.