(Damn, I posted something about this just moment's ago. To long for a ninja so I'll fall back on SCOOPED)
Having his name in all caps like that seems like he's some kind of Evil Organization like COBRA or HYDRA
"Armies of the Night...
Evil taking flight!
GYGAX...
GYGAX!
Nerds who risk it all...
to the wicked call...
GYGAX....
GYGAX!
Nowhere to run, nowhere to hide, panic spreading (rolls dice) far and (rolls dice) wide!"